Notepad on Life

March 10, 2014

Executive double-speak Monday

Filed under: Advertising,Consumer,Drink — - @ 9:00 am
Tags: ,
Frank Sinatra

Cover of Frank Sinatra

He says:

“About five years ago we began talking with the Sinatra family and, approaching his 100th birthday and reflecting on his legacy to culture and our brand, it felt like the time was right to craft a whiskey that would suitably honor Sinatra.”

He means:

“It’ll help us shift more product.”

Frank Sinatra Is Back And Selling His Own Brand Of Jack Daniel’s Whiskey

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