A building society raises its its savings interest level by half a per cent and of course senior management has to make an almighty song and dance about it.
“Our decision…continues to reflect our mutual ethos of putting our members first,” purred Yorkshire Building Society’s director of savings, Chris Irwin. As if he and his colleagues had just gone the extra mile over broken glass.
“Increasing rates…continues to reflect our purpose of supporting our savers,” he enthused.
Imagine your window cleaner saying the same thing, but in window-cleaning terms.
“Rubbing vigorously with a chamois leather continues to reflect my purpose of making your windows all sparkly.”
You’d be a tad underwhelmed, right?
“Passing the bank rate increases onto our savers also demonstrates our commitment to delivering value to our members.”
This is like you or me inviting plaudits by announcing that we’ve gone a whole week without punching old ladies.
“I should bloody well hope so,” would be the consensus reply.
Passing on to savers the same rates with which you’re hitting borrowers is not some extraordinarily noble gesture.
As a building society, it is literally the least they could do.
And as for the patronising sign-off…
“We try very hard to offer our members competitive rates…to reward their loyalty and in turn support their financial resilience in the current financial climate.”
…there are no words. A phrase you’ll probably never hear in Chris Irwin’s office.